Simply stated, Stephen is obsessed with data! At the age of 12, he was analyzing data on his Commodore 64 for a fashion photography studio. His career experience is expansive and covers forecasting, data science, analytics software development leadership, data warehousing, business intelligence, biostatistics and marketing analytics.
Stephen has built advanced solutions to forecast complex product acquisitions, the impact and efficient allocation of sales force expansion and optimizing growth through intelligent marketing investment and real-time measurement.
Stephen has worked on and led teams to build mixed marketing spend plans, worked with complex data sources to build accurate models predicting customer lifetime value in real-time and built successful models to effectively segment and target at leading subscription companies.
Stephen has been Faculty at The American Marketing Association, The Data Warehouse Institute (TDWI) and INFORMS. He has been an invited instructor at multiple Tableau Worldwide and European Conferences. He has given numerous talks at SAS Global Forum and keynote talks at Qlik and Alteryx conferences. Past data science leadership roles include Netflix, Oracle, SAS, Navy CyberDefense Operational Command, HP (Loudcloud), Glaxo SmithKline, Duke University, NCSU, Auburn and others.
Stephen has authored multiple books and courses in data science, data visualization, data warehousing, dashboard design and effective business analysis and communication methods.
Inspired by her years of experience as a scientific researcher and educator, Eileen has a passion for helping people interpret complex information for all types of audiences. Her experience includes winning competitive federal, state and private research grants and receiving a Congressional award for scientific excellence.
Both as a scientist and an entrepreneur, Eileen has planned, organized and implemented complex analytical projects. She keeps YakData projects on the right track and works on key analyses and executive presentations.
Eileen has been Faculty at The American Marketing Association, The Data Warehouse Institute (TDWI) and INFORMS.
Eileen has authored multiple books and courses in data visualization, dashboard design, and effective business analysis and communication methods.
Stephen is a master at understanding the business, identifying what key actionable insights are critical, and then building the analytical and technical systems to support that. Stephen looks at what the business needs and works back to the technology. This insight is invaluable for improving ROI and driving quick wins from the analytical investment.
We worked with him to win over the executive team designing a compelling executive dashboard for daily updates. It was so compelling that the executive team asked for it to be on a flat-screen TV for the executive floor as they exited the elevator.
I heartily recommend him for any data science or data warehouse role that you may consider him for at your organization.
— John Lodmell, Senior Director of Business Intelligence & Data at Nordstrom
This endorsement refers to work at a prior employer of John's.
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